Who

The BBR (BARK B-RULES) brand was created in 2014, the brainchild of Paolo Pierotti, the creator and founder of the better-known brand, BARK, with which BBR share the same spirit of sophisticated exclusivity. The design concept is based on the classic coat, which has been revamped and imbued with a contemporary flair thanks to the combination of woven fabric, knit segments and other materials, generating an original mix of styles and product categories, giving rise to a completely new garment. In 2010 BARK reinterpreted the duffle coat, replacing traditional woolen coating fabric with knit material. This time around, BBR is taking the BARK knit duffle coat and merging it with the classic quilted, padded jacket, creating an innovative garment in knit and nylon.

Outstanding technical performance and sporty flair join forces with more classic, elegant elements boasting an almost artisanal appeal for a very fashion-forward result. The new collection has already been presented at Pitti Uomo 2019 and immediately garnered a lot of interest on the part of the best boutiques in the world.
Made in Italy, BBR is manufactured and distributed by SFERA srl.